• The Guardian , Wednesday, May 30, 2012 3 AM

To that end, it has partnered with Rightster, the video distribution and monetisation solutions provider, to enhance and manage its YouTube channels. The partnership aims to make accessing the Guardian's award-winning multimedia content easier for YouTube users, whilst effectively building new engaged audiences and digital revenues. Announcing the partnership, GNM revealed that its Three Little Pigs campaign advert has now been viewed on its YouTube channel over 1 million times, making it the Guardian's most-viewed YouTube video since the channel launched in 2006.

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