• June 5, 2012

P&G's "everyday" marketing program that wraps tips and, special offers and samples around products at  www.pgeveryday.com is launching a mid-year campaign called "mid-year resolution," per the company. The effort is meant to  encourage consumers to "make small pledges for themselves and their families in order to lead a more rewarding and fulfilling life," per a release on the program.

Said Brad Schwan, associate marketing director – P&G U.S. Operations, “Knowing that 73% of Americans get discouraged with their New Year’s resolutions, and more than three quarters of those polled see the value in smaller goals, we took this opportunity to create a campaign that aims to rethink resolutions, shifting the focus from lofty and unachievable ones to smaller, more impactful goals that will make a big difference in their everyday.”

P&G everyday has launched a month-long social media campaign designed to help kick-start the mid-year resolution movement. From June 1 – June 25, P&G everyday will be giving away three $1,000 Visa prepaid debit cards a day, and from June 26 – June 30, five $1,000 Visa prepaid debit cards a day.