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What's Behind The Success Of Social TV?

  • The Drum, Thursday, June 7, 2012 3:32 PM

Vitrue’s Richard Beattie writes that “social TV is being embraced by television networks, producers and viewers at an impressive rate. What used to exclusively be a passive medium is transforming into interactive, engaging experiences and the formation of communities around areas of common interest…television shows.” He then lists 12 forces and trends that are driving social TV adoption.

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