While Coke’s mobilized reinterpretation of the iconic “I’d like to buy the world a Coke” campaign won the Grand Prix in the Cannes Mobile Lions awards for mobile advertising yesterday, the full list of Gold, Silver and Bronze Lions were also awarded.
The Gold Lions went to:
For Activation by Location or Proximity, Toyota Motor Sales and Marketing and ToyToyota Party for "Backseat Driver."
For Augmented Reality Experience, Johnson & Johnson and JWT New York for "Band-Aid Magic Vision"
For Use of Multiple Screens or Networked Mobile Technology, Chevrolet and Goodby Silverstein & Partners/SF for the "Chevy Game Time"
For Use of Innovative Technology in Mobile, Red Tomato Pizza Restaurant and TBWA/RAAD Dubai for "VIP Fridge Magnet"
For News, Weather and Media, The Village/TheVillage.RU Look At Me for "Parking Douche"
For Charities, Not-For-Profit and Public Information, The Hospital for Sick Children Mobile Pain App and Cundari Toronto for "Pain Squad"
For Tablets and other Devices, Bradesco Seguros and Auto AlmapBBDO Sao Paulo for "Fake Ad"
For Products, Toyota Motor Sales and Marketing and ToyToyota Party for "Backseat Driver"
For Products as well, Nokia Lumia 800 YOC, Berlin and Carat Dusseldorf for "Mystery Ad"
For Managing Campaigns (including SMS, MMS and Mobile Email/Messaging Campaigns, The Microloan Foundation Charity and DLKW Lowe London, for "Pennies for Life"
For Best User Experience, The Hospital for Sick Children Mobile Pain App and Cundari Toronto for "Pain Squad"
The full slate of Gold, Silver, Bronze and Shortlisted campaigns for the Mobile Lions are available at the Cannes Lions site.