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Telefonica Partners With Tech Giants

In other world news (with clear domestics implications), Telefonica has partnered up with Facebook, Google, Microsoft and RIM. Per the tie-up, the European mobile giant plans to make it easier for customers to purchase digital items and subscribe to services using their mobile devices. Leveraging its “global framework agreements” with each of the four tech giants, Telefonica hopes to drive paid downloads and sales of digital goods and services, and has already begun rolling out the necessary platforms in Europe, “with plans to offer mobile billing services in 14 of its businesses worldwide by the end of the year,” The Next Web reports.
 

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