Perry Ellis International is boosting its flagship Perry Ellis men’s wear brand with polka dots. The dots are meant to evoke the heritage of the Perry Ellis brand, and add a playful attitude. In one print advertisement, the polka dots look as if they were produced by a model wielding a hole puncher. The polka dots will decorate hangtags and turn up, discreetly, in garment linings. The print ads are part of a campaign for Perry Ellis clothing, with a budget estimated at $10 million, that is intended to stimulate demand for fall merchandise like men’s shirts.