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Telegraph To Promo Olympics Coverage On Tube

The newspaper is working with CBS Outdoor to update the digital display ads in stations twice a day with the latest news and opinion from the Games as it looks to encourage commuters to access the Telegraph’s content via their smartphones, tablets and Kindles. It hopes to target people that would not usually read the Telegraph’s content by giving them a direct call to action to sample its journalism at a time when they may be waiting longer on the platform than usual.

Read the whole story at Marketing Week »

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