Google Webmaster Tools last week identified "unnatural links" on SEOmoz, much to the surprise of Ruth Burr. The site has built what she calls an "SEO's dream," putting hours into building a community of passionate people who share views on the site and content from it. Burr explains how those links might have been interpreted by Google's bots, how spammy links might influence a site's rankings, and how to approach similar messages.