Commentary
Does Ad Industry Need Data Rating Service?
- by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2012
Perhaps the industry needs a data ratings service to quantify numbers coming from key performance indicators (KPIs) and data, suggests Michael Horn, SVP, Managing Partner, Decision Sciences.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
