New Biz Dev Head For The Hyperfactory

  • August 28, 2012

Meredith Corp.'s Meredith Xcelerated Marketing unit named Adam Gold as managing director, new business development, for The Hyperfactory, the agency's mobile practice. Gold, who was previously head of North American sales at mobile barcode company Scanbuy, will be based in MXM's New York office. His background also includes serving as senior sales director for Advertising Age.

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