• by Staff Writers , September 6, 2012

Wanting to leverage the success of its hit movie “Cars,” Disneyland Resort teamed up with True North and Expedia Media Solutions to develop a rich media campaign for the resort’s Car Land. The rich media and expandable Cars Land ad units were hosted on the Expedia home page during a 3-day period in June. After the campaign, Disneyland Resort ticket sales and revenue increased nearly 21% and 39%, respectively.

Find the complete list of 2012 OMMA Awards Finalists here.
Winners will be announced at the 2012 OMMA Awards reception in New York on October 1, 2012