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Advertisers Hot On Heels Of Online Canadians

A new study finds advertisers believe digital video to be equally or more effective than traditional television, and more than or as effective as display advertising, thus encouraging them to increase their investment in the platform. The second annual Canada Video Advertising Report, assembled by BrightRoll and IAB Canada, is the result of polling more than 100 advertising executives at top Canadian agencies in the face of online video viewership rising 58% year over year.

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