Visual social network Pinterest broke into comScore’s ranking of the top 50 Web properties—at No. 50—with 25.3
million unique visitors in September. That represents more than 10-fold growth from a year ago when the site had a monthly audience of just 2 million.
Pinterest’s rising popularity
appeared to stall in the spring when its traffic was stuck at about 20 million from April to June. But jumped to 23 million in July and has continued steadily upward. Breaking into comScore top 50
should also give the company a new marketing tool—if it can stay in that exclusive club in the coming months.
Google, Microsoft and Yahoo were the top three sites overall, with traffic
of 187 million, 167 million, and 164 million, respectively. Not far behind was Facebook, with 150 million. ESPN moved p six spots to No. 23, reflecting a 24% spike in traffic in connection with the
start of the football season.
NFL.com was the top-gaining site overall in September, with traffic jumping 40% to 28 million, followed up ABC Television, also up 40%, to 7 million, and Pearson
Education, up 39% to 21.4 million.