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YouView Loses Appeal Over Its Brand Name

The company's trademark was found to be "confusingly similar" to Gloucestershire-based telecommunications company Total Ltd's "Your View" trademark. YouView, which launched in July and is co-funded by the BBC, TalkTalk, BT, Channel 4 and other broadcasters including Five and ITV, is an internet-enabled service touted as the future of television and has been under development since 2010. It may now face an infringement action in the High Court.

Read the whole story at The Telegraph »

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