Facebook Referral Traffic Jumps On Cyber Monday

Amid the deluge of data on early holiday sales, Facebook on Tuesday chimed in with its own retail-related figures on the social network. The company said referral traffic to retail sites from Facebook on Cyber Monday increased 240% compared to the average for the last several Mondays.

Especially big spikes in referral traffic were seen among businesses including Harry & David’s, up 11,425%, 1-800-Flowers (5,477%) Finish Line, (1,213%) and Coldwater Creek (1,084%).

Among U.S. retailers, Walmart, Toys “R” Us, Macy’s, Amazon and Converse were the five most talked-about brands on Black Friday, according to Facebook’s People Talking About This metric.

See more Facebook/retail stats here.



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