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How Ebooks Turn Content Into Cash

Book publishers may have had little choice but to adopt ebooks, but they have been wary of them, in particular the threats from lower prices and piracy.  But for news publishers, ebooks offer a far less risky way to turn content into cash - leveraging archive material at minimal expense opens up new revenue streams. And the potential market is huge: Britons bought £84 million worth of ebooks in the first half of 2012, according to the Publishers' Association.

Read the whole story at The Media Briefing »

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