Apple Dominates Tablet Purchase Intent

  • December 13, 2012

It’s good to be Apple. According to new research from Parks Associates, consumers prefer the originator of the tablet craze over competitors by an almost two-to-one margin.

According to the research, 44% of tablet shoppers said they were planning to purchase an iPad 2, compared with 24% opting for a Kindle Fire, and 21% for a Microsoft Surface. Google’s Nexus came in last with 12%.

According to the company, 33% of broadband households in the U.S. have at least one tablet, up from 15% last year. Parks Associates forecasts penetration to reach 66% of broadband households by 2013.

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