Automotive News: Toyota Needs New Excitement Car

  • December 25, 2012

The Lexus LFA supercar is done after two years, according to Automotive News. The 500-and-change hp coupe was, at $375,000, the ultimate halo car for a brand with a reputation for quality but not much adrenalin. It needs a replacement to support its efforts to be more emotional, and desirable. "If we want to build a more emotional brand, then we need a halo car," Lexus Executive Vice President Kazuo Ohara said in a Dec. 17 interview. "We would like to have that sort of car."

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