Danone's natural mineral water brand Volvic has launched a Facebook search in the UK for bloggers, photographers and social media addicts to form ‘Team Volcanicity’ and
represent the brand online. The campaign invites Volvic Facebook fans to submit a photo that they feel most strongly expresses ‘Volcanicity’. The public will then be asked to vote for
their favourite, with the winners being awarded once-in-a-lifetime experiences and access to some exciting events and activities in the UK.
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