According to the Edelman Trust Barometer, 30% of 1,000 members of the general public surveyed and 33% of
200 members of the “informed public” trust the media. The informed public are defined as university educated, top 25% earnings bracket individuals who are engaged in business news and
public policy. At a panel discussion to launch the report, the Financial Times website’s managing editor Robert Shrimsley said that the media’s “shrillness” is partly to blame
for the overall decline in trust.
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