The Acceptance of Data

Speaking at OMMA DDM in New York today, Charlie Swift, VP, Marketing Analysis and Operations, Hearst Magazines, said that there has been an “acceptance of data.” Moderator Stephanie Miller started the question by citing a Harvard Business Review that says Data Scientists have the coolest job for 2013.

Swift said that at Hearst, four years ago the analytics department was an afterthought. Now, thanks to the acceptance of data, the department is no longer an afterthought and Swift can say he has the coolest job.

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