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Metro Web Site Visits Drop In December

Every national website audited by ABC was up year on year in December apart from the redesigned Metro, which saw traffic drop 37%. Metro unveiled ambitious plans to go 'mobile first' in November with new apps for Android and the Kindle Fire, alongside a realaunched website using 'responsive design' technology tailored to different devices. Mail Online was once again the best performing title in terms of daily browsers, up 45.5% year on year to 7,038,933, though it was down 0.9% on November's figures.

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