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Gawker: Ecommerce Key To Monetizing Traffic

In a leaked internal memo, Gawker Media founder Nick Denton says that what the network calls “commerce journalism” — posts filled with affiliate links — will become a major focus for the company in 2013. According to Denton, this business is expected to produce 10% of revenues this year, just part of the 40% revenue growth the network is projecting.

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