LG Activates Around 'Big Game'

Though not an “official sponsor,” LG Electronics will have  presence at the Super Bowl in New Orleans this weekend, sponsoring a series of events showcasing the “ultimate home viewing experience” (including tips and recipes from celebrity chef Sandra Lee).

Lee, host of the Food Network’s “Restaurant Remakes” and the Cooking Channel’s “Taverns, Lounges & Clubs,” will be at Borgne Restaurant preparing snacks using on of LG’s top refrigerators. LG will also host a complimentary media lounge at the restaurant, showcasing products such as its Ultra High-Definition TV and its top smartphones.

LG will also be the official sponsor of the CAA Sports Super Bowl Party on Feb. 2. At the party, the brand will make a donation in honor of every attendee who takes a photo in the brand’s photo booth to Make It Right and the St. Bernard Project, both of which are dedicated to building homes in disaster-impacted communities (donations will be doubled when the photos are shared via Twitter.)

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