As part of a larger effort to build its
digital bona fides, Shout! Factory has named ex-Condé Nast exec Jeffrey Thompson to lead its digital strategy.
In the newly created role of vice president of digital strategy and business development, Thompson will be expected to lead development of digital strategies and digital video partnerships.
An emerging multiplatform entertainment company, Shout! Factory has built its business by assembling niche TV shows like "Freaks & Geeks" and "Leave It to Beaver" -- then marketing them accordingly.
According to Garson Foos, Shout! Factory’s co-founder: “Sharing pop culture faves that we love across multiscreens is an integral part of our expansion strategy.”
More recently, the company acquired the worldwide rights to "The Many Loves of Dobie Gillis" and "Fridays" -- a sketch comedy show widely seen as ABC's failed rendering of "Saturday Night Live."
Thompson most recently served as vice president of digital strategy and business development for Condé Nast Entertainment, where he developed digital opportunities for brands like Vogue, GQ, Vanity Fair and Wired.
Prior to Condé Nast, Thompson served as vice president of global business development at The Walt Disney Company. He is credited with growing incremental revenue for its theatrical and home entertainment releases by implementing strategies to drive conversion to digital platforms, particularly Blu-ray disc and digital distribution platforms.