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In Retail, Demand-side Platforms Top Ad Networks In Q4

Last holiday season, retailers with e-commerce sites went bigger on marketing technologies than in 2011, according to data gathered from Evidon and analyzed by kbs+ Ventures. The study analyzed 20 retail brands including Best Buy, Old Navy, Disney, Target, and Walmart. Of these retail sites, 75% used Google AdWords as an ad network, while 50% used Burst Media. But retailers used 51% fewer advertising networks during the holiday season, while there was a 44% spike in DSP (demand-side platform) use. Turn was used by 55% of retail sites, with Invite Media and MediaMath close behind, deployed by 50% and 40% of the sites analyzed, respectively.

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1 comment about "In Retail, Demand-side Platforms Top Ad Networks In Q4".
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  1. Sofia Santucho from Adtomatik, October 30, 2014 at 2:33 p.m.

    In my case, I use adtomatik. I tried many others and the best one is definitely adtomatik. The best ecpm than others by far

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