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Content Rising In Importance Across Globe

The vice-chair of Nielsen, Susan Whiting, has confirmed that content is proving more popular than ever with people throughout the world, particularly those using smartphones.  She made her comments during a public discussion at Barcelona’s Mobile World Congress – which finished yesterday. Whiting said a Nielsen report demonstrates that across the world, many mobile users would be happy to sit through some form of advertising if it meant they could access free content.

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