A scorecard released Wednesday gives Android and Google Maps each an A+, while Google Offers slumps with a C, but the gem in this infographic shows how each makes money. The grades are based on a quality market adoption, value to users and marketers, originality and other factors that provide insight into Google's mobile strategy and how users view the company's products and services.
Mobile searches on Google's engine rose more than 200% in the past year. Predictions put the media at the center of how consumers will access the Internet and Google services. Apparently, Google's mobile first mantra will pay off, and the reasons behind the most recent move toward combining tablets with laptops in Enhanced Campaigns become more clear.
At WordStream, founder and CTO Larry Kim, along with crew, conducted research into Google's top 20 mobile product offerings in the categories of Mobile Advertising, Mobile Devices, Mobile Content and Mobile Apps to get a glimpse into Google’s Mobile Product strategy. Here's what they found.
The paid-search ad-serving platform AdWords, with an A rating, generates revenue from mobile campaigns through the recently revamped Enhanced Campaigns interface and processes. When augmented with a click-to-call extension (A rating), giving consumers direct access to the business through the paid-search ad, the feature improves clicks by between 6% and 8%.
Location on mobile becomes a core feature, earning Google Maps an A+ in the rating. Through Google Maps ad targeting become more precise, as 1 in 4 Google searches are related to location.
On Tuesday, Google announced an upgrade to Google Maps for its iPhone app released in December. The update provides faster local search by tapping one of the new icons for restaurants, coffee shops, bars and other types of places to quickly see nearby locations.
I plan to use the new Maps app on my trip SXSW this weekend. Will I see you in Austin? Stay tuned.