• by Gavin O'Malley , Staff Writer @mp_gavin, March 11, 2013

YouTube co-founder Chad Hurley -- who left the video-sharing site a while after selling it to Google -- is almost ready to unveil his latest service. "I wish [SXSW] was a month later because I could unveil the new product," Hurley said during a Q&A with Digg founder and Google Ventures partner Kevin Rose on Saturday afternoon. The product is “primarily video-based … and gives flexibility for people to work together and create content,” Hurley said at SXSW, this weekend. Notes AdWeek: “Sounds like Hurley is talking about taking a second crack at creating a better YouTube.” Said Hurley, however: "We're not setting up to [kill YouTube] -- now.”