Commentary

Phizzle Integrates Social Media Into DOOH Advertising

Digital out-of-home and social media go together naturally, especially in settings like sports events, where large audiences frequently consult digital displays to see the score and other game-related information, or watch entertaining content during downtime. Social media content from spectators, shown on digital displays in real time, can increase the audience’s sense of community engagement, which is a central part of the enjoyment.

With that in mind, Phizzle has unveiled a new product, Broadcaster iX Social, that enables digital signage in sports arenas and other big venues to integrate social media components into digital marketing campaigns. The new service, released as a new feature for its Broadcaster iX platform, is compatible with Facebook, Twitter, Google+, and Foursquare, among others. It can also monitor and broadcast pictures submitted by fans on Instagram and other photo-sharing platforms.

The NBA’s Golden State Warriors recently used Broadcaster iX Social to host a ‘Social Media Night,’ in which fans could use Twitter, Facebook and Instagram to tweet questions to team players. Fans tweeted to the Warriors Twitter account with the hashtag #GSWSocial and the tweets were broadcast on the arena’s Jumbotron.

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Phizzle isn’t the only company integrating social media into digital signage. Back in 2011 X2O unveiled a new set of templates for displaying content from social media sites like Twitter and Facebook on its digital signage screens. Meanwhile, Visix has marketed digital signage designed for social media, including a “Twitter Board” and “Twitter Bulletin.”

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