Around the Net
Commentary
How Small Steps Led Build.com To Large Gains
- MarketingSherpa, Thursday, March 21, 2013 1:18 PM
Adam Sutton tells about a strategy from Build.com to personalize the shopping experience for each visitor. He takes us through five processes, such as tracking referring URLs, to describe how the team used banner ads to increase conversion rates by up to 6% for its affiliate traffic. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.