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Trinity Mirror Prepares For PaperPay Launch

  • The Drum, Thursday, March 21, 2013 3:29 PM

The publisher will aim to drive sales of products for advertisers and retailers through the addition of specially placed product shots and images within relevant features. The images will also be accompanied by QR Codes to drive consumers to visit the website of the brand, manufacturer or retailer of the featured product and purchase it directly. 

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