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Google Enhanced Campaigns Gets Keyword-Level URL Tagging
- PPC Hero, Tuesday, March 26, 2013 11:21 AM
A new parameter in AdWords Enhanced Campaigns within the Value Track keyword level URL-tagging feature allows marketers to direct users to device-specific URLs per keyword. Another feature allows managers to measure campaign performance by device at this level. Carrie Albright tells us what the features look like and explains how to use them. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.