Amazon has sparked outrage by defending the use of the word "cunt" in a product image used by a retailer on its website, arguing that it was featured in a "light-hearted" way that was not likely to offend any particular group, such as women. The Advertising Standards Authority banned an internet ad which appeared on Amazon.co.uk for a Christmas card which featured the text: "You're a cunt. Sorry, I meant to say 'Merry Christmas'."