Nielsen continues its campaign to make its online campaign ratings the currency of online media buys, unveiling a push this morning to take the service global, with initial expansions from the
U.S. and the U.K. into four new major international markets: Australia, Canada, Germany and Italy. Nielsen asserts that NOCR is "quickly emerging as the standard for online campaign measurement,"
though rival comScore has a comparable product that is also broadly used.
One of Nielsen's aces in the hole is the fact that its panel includes a humongous source of
online user behavior: Facebook.
“These six markets represent the majority of ad dollars spent online annually,” states Steve Hasker, Nielsen’s
President, Global Product Leadership. “As advertising plans increasingly reach across platforms and borders, we look forward to continuing our work with marketers around the globe and offering
them actionable insights to determine the effectiveness of their campaigns.”
Nielsen says rolling NOCR into other markets is "a top priority."