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"Real-Time Marketing" Is Really Just "Quick Enough Marketing"
- Memphis Daily News, Thursday, April 4, 2013 6:51 PM
Real-time marketing doesn't actually have to be in real-time, writes Lori Turner-Wilson of Memphis Daily News. She says it just needs to be quick enough to be relevant. Additionally, real-time marketing can't be a spray and pray affair. "While it may sound counterintiuitive," she writes, "sucessful real-time marketing requires significant advanced planning. If you simply shoot from the hip, you'll likely see greatly diminished results."
