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64% With Four Screens Likely To Use Social Media, TV

  • AdWeek, Thursday, April 4, 2013 1:15 PM

Multitasking began in school while watching TV and doing homework. Now multitasking moves to watching TV and texting or tweeting on a mobile device, or surfing the Web on a tablet. Advertisers may have to work harder to get the attention of multiscreen consumers, but the time they spend in front of online content continues to increase. Among those who own a smartphone, TV and computer, 60% of consumers say they multitask. Add a tablet into the mix and that number rises to 65%. Read the article here.

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