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Will Google Integrate Offline Signals Into Online Rankings?

  • SEOmoz, Monday, April 8, 2013 1:51 PM

David Mihm speculates. He serves up some tips on how existing factors -- and possibly offline signals -- influence local business ranking, and shows how algorithms within Google have changed throughout the years. He believes Google+ has begun to play a role in ranking, but marketers will see offline signals generated by the social network become more important. For now, its tags and links, reviews, and citation information are all equal in importance.

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