Here's a combination of three things the advertising industry loves: search, social, and real-time. SinoTech Group has announced Buzz Equity, a real-time social media platform where brands can search for mentions across multiple social media websites for free. The purpose of Buzz Equity is to help brands understand their "online social value," which the tool calculates in real-time.
The score is determined by a combination of mention concentration, frequency, "passion" (i.e. - virality), reach, and sentiment. The tool then spits out a score. Check out the image below to see how SinoTech describes the process.
Buzz Equity was also designed to prevent brands from pumping up their own "online social value" by using what SinoTech calls the "voice" of the Web, which they claim eliminates biased opinions. The tool is said to include an "extensive list of social media sites" from both the West and Asia in order to provide a "global view of the brand."