• PPC Hero, Monday, April 15, 2013 1:35 PM

Setting up data fees, product listing ad (PLA) campaigns, and optimizing campaigns in the data feed are all part of creating successful campaigns. While these are important steps in the process, optimizing PLAs in AdWords can make or break a campaign. Be sure to set up PLAs in a separate campaign from other search and display network campaigns in the account. This provides a way to implement different settings and budgets for PLAs to track performance metrics. Amanda WestBook takes us through product targets, bidding strategy, messaging, performance data, keywords, product filters and more. Read the article here.

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