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Analytics Boost: O2's Steadman To Join Twitter

Twitter UK has poached O2’s head of real time research Jake Steadman ahead of today’s global announcement about what is understood to be the launch of a new ad analytics product from the social network. Marketing Week understands Steadman will join Twitter UK as its head of research. He will be tasked to use research to help brands better understand the impact of their Twitter activity on their wider business objectives.

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