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How To Build Keywords Into The Web Site's Skeleton

  • SEOmoz, Monday, April 22, 2013 12:01 PM

Build keywords into the bone structure of a Web site, suggests Ruth Burr. She discusses how marketers can use keywords to drive personas to positively influence Web site mapping. Burr provides tactical tips as well as reasons why she thinks this works best for improving conversions. Begin by determining what consumers want and reverse engineer reasons for intent. Read the article here.

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