- The Drum, Monday, April 22, 2013 3:32 PM
The Drum reported today that MediaCom UK has appointed Andy Mihalop as head of biddable media, a newly created role. Mihalop was previously Moneysupermarket's head of digital. According
to The Drum, he "will oversee search and programmatic buying across the agency."
Stefan Bardega, MediaCom's head of digital, believes programmatic is the future of digital
advertising. "We see not just desktop and mobile heading this way but also more traditional media in the future such as outdoor," he told The Drum.
Read the whole story at The Drum »