Out To Launch

CoronaLightCorona Light has a new spokesperson who encourages beer drinkers to “ditch the herd.” Did I mention his name is Sully, and he’s a talking, beer-drinking sheep? Sully loves watching football, just watch out for his high fives. See it here. This active sheep also plays guitar by campfire for the ladies and runs into an old friend while he’s hunting with his new pals. Sully has a conscience and warns his four-legged friend to high-tail it… fast. Watch it here. The final ad, seen here, shows the day Sully had enough and physically ditched his herd. Goodby Silverstein & Partners created the campaign, directed by Larry Charles.



Planet FitnessThe final two spots in Planet Fitness’ “No Gymtimidation” campaign relive traumatic stories of former gymgoers looking for a new place to workout. “Drill Sergeant” shows a woman with an aggressive trainer who berates her for not giving her all in her workout. See it here. I can relate to the woman in the second ad, seen here. She attends a yoga class and everyone around her is Zen and sweaty, yet decent looking. The woman is a sweaty mess, has not achieved a Zen moment and has mascara running down her face. That’s me in yoga class. Red Tettemer + Partners created the campaign.

Quest ChatGet to know whom you’re dating because no one wants to date a relative. An amusing TV spot for QuestChat, a North American chatline, features a young couple getting hot and heavy. The man looks up and asks his date why she has a picture of his Uncle Bob. “Your Uncle Bob? That’s my Uncle Bob” she replies. End makeout scene. “Talk first,” closes the ad, seen here and created by Blammo Worldwide, Toronto. Curtis Wehrfritz of Untitled Films directed the ad, edited by Chris Parkins of Rooster Post Production.

NBAThe NBA Playoffs launched “We Are All Watching,” its first TV spot under the “Now is Big” tagline. Legions of fans worldwide are captivated by playoff games, especially when it’s a game 7, do-or-die showdown. The spot recalls last year’s game 7 Eastern Conference Finals between the Boston Celtics and Miami Heat. Interspersed with footage of LeBron James stealing the ball with time running down are moments of speechless fans eager to see how the game will end. James makes the shot, sending fans into an excited uproar. Watch it here, created by Goodby, Silverstein & Partners.

Under ArmorFor the third year in a row, Under Armour has launched an “Ultimate Intern” program open to current undergraduate students who will be returning to school in the fall. Students can apply until May 3 at by uploading a resume and completing social challenges like interviewing an athlete, creating a video documentary and a custom Tumblr page. Two interns will be chosen to work in the “Ultimate Intern Team” and help write and distribute content via Under Armour’s social media channels. Winning interns will receive a $5,000 scholarship paid directly to their school and $500 in Under Armour apparel and footwear. See an intro video here, created by Red Tettemer + Partners.

Chips AhoyChips Ahoy! launched a TV ad in China with a love story explaining how Chips Ahoy! cookies became overloaded with chocolate chips. This love story began at a red light, where a plain cookie was a passenger in a car. A milk-chocolate woman stopped alongside him and it was love at first sight. Her chocolate kisses stay on him forever, in the form of large chocolate chips. And by forever, I mean until a hungry cookie-lover eats him. See it here, created by Draft FCB China and produced by Bent Image Lab.

PeugeotThis ad starts out very mysteriously, with a group of researchers placing video cameras throughout a mountainside in hopes of capturing something on film. Is it Bigfoot or evidence of alien life? No, it’s the elusive Peugeot RCZ. The sleek automobile rides the dark curbs fast, allowing each camera to grab just a small portion of the car in its sight. The spot ends with a researcher investigating a malfunctioning camera. In reality, the camera was simply waiting for the RCZ to stop in front of it, allowing the camera to grab a complete picture. See it here, created by BETC Paris and directed by Philippe Andre of Wanda Productions.

LottoPowerball has been running a great series of “Yeah, that kind of rich” TV ads that depict how suddenly rich folks would spend their winnings. You need to get creative. “Writers Room” stars Andy Richter as one of a roomful of writers hired to feed jokes through a microphone to a Powerball winner looking to impress and entertain everyone he comes in contact with. My favorite quip was the line he fed the cop who gave him a ticket: “Don’t look in the trunk.” Watch it here. “Invasion” shows two friends casually walking when an alien invasion takes place. One friend is shot, leaving the other pal running down the street, trying to escape. When the man realizes he’s surrounded, his not-dead friend appears, takes a picture of him and posts it online. See it here. DDB NY created the campaign.

WeatherAppRandom App of the week: This is one elaborate stunt to promote an app. I love it, though, mainly because I wasn’t there. If I got soaked underneath a bus stop, I wouldn’t be happy. The Weather Channel equipped a bus stop in Atlanta with a rain machine to promote its new app for Android. This app will tell you the exact time rain will start and stop -- and if you don’t have it, you might wind up really wet. People at the bus shelter were unceremoniously soaked by the rain machine, save for one man carrying an umbrella and in on the joke. See the video here and download the free app here. iris Worldwide created the campaign.

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