• The Drum, Wednesday, April 24, 2013 3:25 PM

According to The Drum, Xaxis UK managing director Nicolas Bidon believes that programmatic traders have been focusing too much on ad quantity instead of quality. Bidon spoke at the Admonsters Ops Building the Future of Advertising event in London on Tuesday morning, and said, “We have also focused on quantity rather than quality. For example in the US the internet population is about 270 million people, and an average 5 trillion impressions are served daily. Do the math and you see that each of those online users gets served an average of 2,000 ads per month – that’s 650 ads every day to each user. We must find better ways than that. It’s not about quantity – it’s about selling the right impression at the right price and yield," he said. The Drum also reported that Bidon argued that programmatic trading and real-time bidding should have progessed faster than they did over the last decade.

Read the whole story at The Drum »