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Sir Martin: Google Will Be WPP's Biggest Investment

Martin Sorrell, the CEO of WPP said digital now accounts for 34% of WPP’s media investment, amounting to some $72 billion, rising “from zero to over one-third in about ten years, the age of Google,” he said. Google, he said, is the second-largest recipient of that digital spend at the moment, at around $2 billion for the quarter, but that it will soon overtake the single biggest beneficiary at the moment, News Corp. 

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