Marketing to merchandising: that's how panelists describe product listing ads. A panel of vendors, brands and Google talked about product listing ads to determine what how the industry can learn
from each other. Blending paid search with product-style marketing is new, but catching on fast. Brands participating in the panel point to& challenges in managing feeds and optimizing and
managing individual products for multiple brands. Photos and price information are two reasons why conversion rates are higher, according to Murthy Nkala, Adchemy founder, who also founded
shopping.com.