BrightRoll Report Hints At Big Year For Programmatic
- May 1, 2013
Video ad platform BrightRoll today released their annual US Video Advertising Report. The report comes from an online survey of more than 150 U.S. ad agency execs. As RTB-enabled platforms continue adding video capabilities, the release said that "more than a third of respondents expect half or more of their budgets to be programmatic in the next 12 months."
