Around the Net
EBay To Share Data
- Adweek, Monday, May 6, 2013 12:07 PM
Adweek reported today that "eBay will soon start sharing its user data with brands so they can target ads to consumers on non-eBay sites…."
Dave Martin, SVP of media, Ignited, told Adweek, "EBay is relatively new to this, so they don't have the audience segments organized yet. "They haven’t optimized the process. EBay will have to work harder…but their data is as robust [as Amazon’s]."
