• by Erik Sass  @eriksass1, May 9, 2013

Time Inc. is joining forces with Sprint in a wide-ranging mobile content and advertising deal.
 
Time Inc. content, including entertainment, lifestyle, sports and business news will be available to Sprint subscribers in a customizable section of SprintZone through a free Time Inc. app. It will come preloaded on Sprint devices reports Adweek. Conversely, Time Inc. advertisers will be able to deliver mobile ads to Sprint’s 56 million mobile customers with targeting courtesy of Sprint’s Pinsight Media+.
 
The deal also gives Time Inc. advertisers access to mobile ad networks like Jumptap and third-party publishers like AccuWeather. Sprint advertisers will be able to place ads on Time Inc.’s mobile sites, including Time, People and Sports Illustrated. According to Adweek, the deal is partly intended to help raise the profile of Time Inc.’s Amplify native ad unit.
 
The deal comes as Time Warner prepares to spin off Time Inc. as a standalone business. It may also be something of a last hurrah for CEO Laura Lang, who will leave the company when it becomes a separate entity. Lang took over Time Inc. in late 2011. She joined from Digitas, hoping her experience would help the company accelerate its digital progression.
 
Flipboard Brings Curation To Android
 
Flipboard is enabling Android users to curate their own digital magazines by aggregating content on particular topics from various sources, thus expanding the potential user base for a feature  previously limited to iPad and iPhone users. Flipboard developers explained in a blog post: “...our Android community can collect and save the things they love into topical magazines on Flipboard. These can be private for personal consumption, or they can be public and shared on Flipboard and beyond.”
 
 
Food Network, HGTV Boost Rate Bases
 
Hearst’s magazine collaborations with Scripps cable networks are on the upswing, with this week’s announcements of another round of rate base increases for Food Network Magazine and HGTV Magazine. After boosting Food Network Magazine’s rate base to 1.55 million with its July-August 2013 issue, Hearst plans two more increases in guaranteed circ, to 1.6 million in January 2014, and 1.65 million in July-August 2014. HGTV, which plans to increase its rate base from 700,000 to 800,000 in July-August, will take another jump to one million in January 2014.

Newsmax Tops comScore’s News and Politics Category
 
Newsmax Media, a multiplatform publisher of conservative-flavored news and views, recently took the top spot in comScore’s News/Politics category, with 13.3 million unique visitors in March out of a total 61 million unique visitors to Web sites in that category. That put Newsmax ahead of rivals like The Huffington Post’s political portal, HuffPost Politics, which received 12.8 million unique visitors, and conservative competitor Fox News Politics, which had 11.1 million unique visitors during the month. Current TV had 5.6 million monthly unique visitors and Politco.com 5.2 million. The comScore figures represent Newsmax’s total multi-platform numbers, including online, tablets and mobile phone views and users.
 
 
CQ Roll Call Promotes Pierce, Toeplitz
 
CQ Roll Call made two promotions in its editorial department this week. Emily Pierce, who previously served as CQ Roll Call’s Senate and White House editor, has been promoted to deputy editor for the whole publication. Shira Toeplitz, who was previously a political reporter, has been promoted to politics editor.